Pay Per Click Advertising (PPC)
Pay per click (PPC) is a highly used approach of digital advertising in which a business can place ads on top search engine position to promote the business, product or service online. Rates are determined by the number of viewers that click on the advertisement, who are then redirected to the promoted landing page. PPC drives immediate response, and is especially beneficial for those looking to increase traffic to a website over a short period of time.
PPC leveraging the best industry specific keywords and ad copy is critical to drive the right viewers to click through and learn more. PPC is often used to support digital marketing campaign initiatives, specific products or services, and parallel with an SEO strategy to support early stages of website traffic generation. Search engine advertising is one of the most used forms of PPC, and such ads appear in keyword search results labeled “Ad” driving “purchased” viewers to a website.
By leveraging pay-per-click marketing services, Aumcore can help your website or campaign reach the next level. We create a customized strategy and reporting system tailored to your needs and business objectives to ensure your measure of success is our primary goal. Providing you support and guidance while managing your ad campaigns, we are able to maximize the return on your investment by increasing leads, traffic to your site, or creating viral brand awareness with measurable results.
Keyword strategies are essential to developing winning search engine marketing campaigns. Your keyword strategy should involve selecting high-performing keywords that drive relevant traffic to your business. Choosing the right keywords for advertising can make all the difference in your campaigns, determining how well your advertisements rank on Google and other search engine platforms.
The best keyword strategies rely on highly relevant keywords, which are keywords that relate closely to your business or are associated with your industry.
Once you know the keywords you want to bid on, the next step in your keyword strategy involves crafting text ads that incorporate your keywords. When visitors click on your ads in the Search Engine Results Page (SERP), you pay the amount that you’ve bid on the keyword. This process is known as pay-per-click (PPC) advertising.
Landing Page Optimisation
Landing page optimisation (LPO) is the process of improving elements on a website to increase conversions. Landing page optimisation is a subset of conversion rate optimisation (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.
Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages.
Since landing pages are focused on conversions, improving their performance can lead to significant improvements in business results. That’s where LPO comes in.
Optimising a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Landing page optimization can help you lower your customer acquisitions costs, acquire more customers, and maximize the value of your ad spend.
Conversion rate optimiSation
We help clients improve their lead conversion rate and sales-qualified lead conversion rate. We improve conversion rates from inbound marketing sources, allowing clients to migrate away from costly and ineffective lead sources.
- Build traction with pilot campaigns
- Cut wasteful efforts
- Optimise and iterate to maximise lead quality
- Scale successful efforts
- Drive short and long term planning and strategy